An old fashioned soda fountain can teach you a lot about branding and customer service. At some point in time, too many companies became concerned with getting customers in the door and not having them return for more business. To find out more, watch this two minute takeaway:
Remember, you need to give your customers:
A memorable experience.
The knowledge that your company is different from your competition.
A pleasant interaction.
The feeling that your organization cares about their needs.