If you want to boost conference ROI, then you need to think strategically before you attend an event. You want to maximize your investment and leave smarter than you arrived.
If you don’t get much return on investment from conferences, then you open the door to having the funding cut for outside education and networking.
In this episode of our Employee Productivity series, you’ll learn some easy tips designed to maximize your experience at the event and keep your focused on your big picture goals.
What Productivity Questions Does This Video Answer?
- How do I boost conference ROI?
- How do I pick my sessions at a conference?
- What should I do after the conference?
- How do I choose between two sessions that are at the same time at a conference?
Video Transcript for How to Boost Conference ROI
Your time is valuable. It takes time to go to a conference, to invest the time. Make sure you’re getting a good return on investment, when it comes to educating yourself.
I spend a lot of time at conferences, either as a speaker or an attendee. I want to make sure that I’m getting a good bang for my buck. So I do a certain amount of homework before I event leave the house for the event.
First first thing I want to do, I’m either going to download the app to get the schedule or I’m going to look at a pdf of the schedule. I want to decide what sessions I am going to attend.
Sometimes, there may be a situation where there are two sessions at the same time. Both look really good, how do you decide?
Often then, I will look up the presenters. See if they have articles, website. See if there is better expertise with one than the other.
Sometimes someone can write a great description but the session is forgettable. Also, I want to make sure that I’m attending sessions that will help me reach goals for the event.
Am I just going to certain sessions because they’re kind of fun and comfortable and I know a lot about them. Or am I gonna go to some sessions where I’m going to be pushed? And you have to think differently.
Finally thing is you need to have a plan for after the event. I go through my notes and decide what are potential action steps that I can take. You don’t want to have good notes that are a shelf getting dusty. You want to make sure they’re being acted upon.
About This Video Series
Ken Okel’s ongoing Employee Productivity video series will make you more effective on the job. Every week, you’ll learn a new, easy to understand tip that you can use right away, like how automation can help your team.
Tired of a productivity problem, like work life boundaries? Let us know and we’ll feature it in an upcoming episode.
About Ken Okel
As a motivational speaker, Ken Okel works with leaders and organizations to boost productivity, performance, and profits. At conferences, conventions, and company meetings, he engages audiences with new ways to maximize their time at work. To see a sample of his keynote and workshop presentations, visit his video page.
