Oprah Takes Audience for a Mind Trip
A man and a woman go to dinner on a first date.? They agree to split the bill.? At the end of the meal, the man pulls out a buy [...]
Sep, 15
2010
Sep, 1
2010
Rock On! Lessons from a DJ
While I college I once worked on the radio as a disc jockey.? Okay, by work, I don?t really mean, ?paid.?? And by radio, I?m talking about a campus station. [...]
Aug, 26
2010
How Can a VCR Boost Your Sales?
People are willing to pay for a sure thing. I saw this many times when I worked in the TV news business. After interviewing someone for the news, the person [...]
Aug, 23
2010
What a Wobbly Table Says About Your Business
The small details can make a big difference in your business. While recently enjoying a meal at a restaurant, I noticed that the table wobbled. Apparently one of the legs [...]
Aug, 16
2010
Part 2: How to Lose Customers & Blow Sales
You Over Call: If you get someone?s business card and it contains multiple ways to contact them, then don?t use all of them at once.? It?s little like being stalked [...]
Jun, 29
2010
A Hole In (Dunkin?) Doughnuts? Marketing
I recently had to pick up some coffee for a board retreat.? I knew that Dunkin? Doughnuts sells a box of coffee, which is known as a?Box of Joe.?I then [...]
Jun, 14
2010
Branding, Business, & Soda Fountains
An old fashioned soda fountain can teach you a lot about branding and customer service. At some point in time, too many companies became concerned with getting customers in the [...]
Jun, 9
2010
Can Your Business Listen Better?
Would it help your business if your team could listen better? Could it cut down on mistakes, boost productivity, and produce happier customers? If the answer is, yes, then watch [...]
May, 31
2010
Customer Service: Does This Happen to You?
I'm not always a very patient shopper so sometimes I'll try to use a self-checkout machine so I can make a a fast getaway.?Like any machine, they can be tempermental [...]