netflix Archives - Ken Okel

What Netflix Forgot & Qwikster Reminded Us

By Ken Okel|2011-10-10T20:13:05+00:00October 10th, 2011|Categories: Articles by Ken Okel|Tags: brand failure, Clear the path, ken okel, know your customers, make your customers' live easier, netflix, poor leadership, Qwikster, should you change your buisness|Comments Off on What Netflix Forgot & Qwikster Reminded Us

DVD and online distributor Netflix finds itself in the customer service doghouse over its aborted decision to spin off its DVD service into a company called, Qwikster. It's an embarrassing [...]