Here are three business questions for 2024 that are designed to help your strengthen your organization. While they don’t come with easy answers, they are worth asking. They may uncover some opportunities or truths that need to be faced.
Why only three questions? I’ve found that if you have too many, you become overwhelmed or don’t take any action.
Make a plan to discuss and strategize these three business questions for 2024 with your team:
What Do You Do Really Well?
In your business, where are you exceptional? Is it the thing that’s the primary focus of your business?
Sometimes there’s a mismatch in terms of priorities or time spent on something.
And your customers, through their actions, may be telling you’re wrong. For instance, if a steakhouse has 90% of its sales come from dessert, then it may not want to consider itself a steakhouse.
The thing you do really well, may not be what you think. Know that thing, communicate it to the outside world, and make it an internal priority.
What Do You Need to Do Better?
Every business has areas of improvement. That’s fine, as you can’t be good at everything.
Decide if your shortcomings need to be addressed or if they are acceptable. Are they costing you money or growth opportunities?
If they are, then come up with an action plan, which could include new equipment, hiring, or training. You need some kind of roadmap. Don’t leave improvement to chance.
Also, consider if you need to do the things that you need to do better. Outsourcing could be a smart move in this scenario.
What’s the Problem No One Talks About?
For many, of the three business questions for 2024, this one is the hardest to consider. Many firms have problems that are easier to ignore than solve. Ultimately, this is going to hold you back.
Growth and progress often come when you eliminate uncomfortable, yet solvable issues.
Whether it’s a difficult employee, an overly demanding customer, or an unreliable piece of equipment, when you address the issue, it’s very likely you’ll later say, “Things are so much better. Why didn’t I do that sooner?”
Solvable problems that are allowed to exist, tend to grow like a weed.