Smart leaders know it’s okay to be unapologetically good at something. This is a key strength or an advantage your business has in the marketplace.
But is that superpower a secret? Sometimes, during busy days and weeks, you may start to assume everyone knows what makes you great.
These could be new products, customer service, sales strategies, or employee culture. You’re proud of these things and maybe you need to channel you inner P.T. Barnum and promote them.
Don’t hide your strengths in the shadows. Embrace your unapologetically good qualities with these tips.
Frequently Communicate
Don’t feel shy about talking about what you do really well. Make sure the public, your customers, and your employees understand where your business excels.
New employees should also learn about these strengths during their onboarding process.
Not sure what you’re unapologetically good at? Finish the sentence, “We are exceptional in (this area).”
If you can’t think of anything you’re really good at, then your business may face some challenging times. Step back, evaluate what you do really well, and come up with a communications strategy.
Turnover Proof
Can the thing that your business does really well, survive employee departures? You may have a great team that executes perfectly but what happens if they leave?
Make sure the information is captured and shared with current and new employees. Otherwise, people will get away from your recipe for success and standards will likely fall.
Earned Excellence?
Did your business once do something extraordinary and has been living off that success for years. Maybe it was a big sale. On that day, everything lined up perfectly and put you on the road to future success.
But since then, the same kind of work has been more average. Some may say that you’re coasting on your reputation.
Being unapologetically good means there’s an ongoing commitment to excellence. Your success is not just rooted in a fluke, when something big went right for you in the past.
Staying current and competitive takes time and energy. But these are smart investments if you want to avoid being considered average or below average.
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